SBU 2.0, Chicken Licken 🍗
The lengths people will go for chicken!
This twisted yet funny ad is from South African ad agency, Romance, for the proudly South African fried chicken brand Chicken Licken. Their aim was to showcase real South Africans on the fore of global playing fields in an entertaining and humorous way.
“We currently live in a world on the brink of an artificial intelligence revolution. In recent times, we have seen everything from a robot being interviewed on live television, to a robot being granted citizenship by Saudi Arabia. When it comes to AI though, South Africa has never really been viewed as being at the forefront, until now...In SBU 2.0, a South African science teacher builds a real life, functioning, robotic replica of himself. The final result, is a commercial that cleverly creates a sense of pride and patriotism with fictional local heroes.”
SBU 2.0 is a dark and cerebral comedy about an unassuming science teacher who invents a robotic version of himself to fill in whenever his craving for Chicken Licken Hotwings strikes. It shows the extreme lengths Chicken Licken fans go to in order to satisfy their craving. In the secrecy of his garage workshop, Sbu uses a miss match of recycled metal and computer parts, to creates a functioning, somewhat autonomous, robotic version of himself. His very own S’bu 2.0.
The advert plays out a variety of scenarios where the real S’bu has been replaced with his 2.0 version – confusion and chaos ensue. While some situations play into his robotic counterpart's strengths - doing the 'robot' dance and dutifully satisfying the needs of his wife - other situations breed odd and awkward hilarity.
SBU 2.0 received the Bronze Film Craft award for casting at Cannes Lions International Festival of Creativity 👏🏾👏🏾👏🏾