Mother’s Day Cupcake Project, Bostik 🍰
AFROBRANDS features Bostik - Mother’s Day Cupcake Project, created by agency Mullen Lowe, based in South Africa. Published/aired in May 2018.
Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets. On Mother’s Day, Bostik wanted to give kids the chance to use their imagination and create a gift for moms that was extra special this Mother’s Day. One that had their own personal touch and charm, so moms would know just how loved and special they are. So, Bostik armed kids with the tools and set them off to work.
Credits: Advertising Agency: MullenLowe, South Africa Chief Creative Officer: Kirk GainsfordArt Director: Nethaam AbrahamsCopywriter: Janine CabozAgency Producer: Riska EmeranProduction Company: 7FilmsDirector: Siphiwe Myeza-MhlambiDoP: Mike EllisFocus Puller: Luke Van RensburgEditor: Justin WallpCupcake Designers: Tessa’s Bakery