Maybe she’s born with it, maybe it’s melanin
That GIF is an accurate depiction of me jumping for joy because beauty brands are finally diversifying their “nude” offerings.
Think about how much time I’m going to save NOT tweeting about the wrongly made assumption that nude is cream colour, when in fact nude just means the colour of skin, any skin.
Last year (2016), mainstream brands finally began incorporating a more inclusive range of “nude” into their makeup lines. Neutrogena added Honey, Caramel, Chestnut and Cocoa shades in April, in partnership with my TV queen Kerry Washington. The true nude trend is also playing out in clothing, as designers including Christian Louboutin expand nude shoe and underwear lines to include darker skin tones, and KAHMUNE, the UK based luxury footwear line.
One of my favourite brands this season (and also featured below) Milk Makeup, a New York based creative agency and cosmetics brand, who stating the obvious but too often ignored point that “[adding only] two dark colours aren’t versatile at all”.
Let’s not get ahead of ourselves, I still struggle to by any nude coloured underwear or garments when I go out onto the high street, but I can now google, find and order it pretty quickly. Furthermore, I’m excited to say that there is an increasing number of brands getting it right. I recently raved about the accuracy and variety of L’Oreal’s True Match Foundation, which owes its success to its new New York based lab that employs chemists to create shades that blend with darker skin. Plus, Bobbi Brown, already a staple in my make-up bag, have added five new deeper shades to its 24-strong Skin Foundation Stick line for 2017.